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Every business needs a clear sales and marketing strategy.

Are you starting a new business? Are you evaluating your region’s ability to grow the conference and incentive market? Are you reviewing the current state of your existing business? Every year the market changes and each year you should review your potential market, not just the actual market you already serve.

What if you were limiting yourself to existing customers when there could be another audience perfect for your product? Your target market could be much wider than the one you already reach and the only way to find that out is to analyse your market potential. How do you determine what these opportunities are?

Through TMS.Analysis

This is an independent market analysis programme where TMS reviews in-depth information about the conference and incentive sector in relation to your business. We look at your product mix and determine where your opportunities lie and advise what changes, if necessary, are required for the future growth of your region or business.

“Your Analysis of the Coromandel will be instrumental in our development of the C & I market. Many thanks for your professional input,” Megan Nunn, Destination Coromandel

TMS will conduct a thorough internal and external analysis of your business to identify key opportunities and issues. For regions this includes meeting with local operators and for businesses this involves a full product review.

Ideal for:

  • Businesses at launch phase or during challenging periods of growth


  • You will be provided with a detailed plan based on recommendations for your future sales and marketing activity

Please contact us for more information and a quotation for the TMS.Analysis programme or call Tania on 021 334 480.